Anita Laurence
Founder

 

More than 40 years of professional business experience across many industries including information technology, oil and gas, software development, healthcare, aerospace, higher education, advanced manufacturing, automotive and agricultural sectors.

Numerous leadership positions in executive management, sales, software design, and business strategy.

As an entrepreneur Anita has conceived, built, and managed five startup companies from napkin through the acquisition phase. The root of these victories lie in the ability to visualize, create and implement business solutions through successful relationships.

Her interest focused on leadership impact on an organizational culture. Anita authored and developed an enterprise software organization working with clients such as British Petroleum, Abbott Laboratories, Boeing, Alaska Airlines, and Vail Resorts. This business was acquired in 2008 at which time she headed to the ocean.

Since 2008 she has become an experienced sailor, US Coast Guard Captain, has operated a live aboard dive training business focused on taking several students successfully through scuba certification as a NAUI Divemaster/Instructor.

Anita’s passion for Mission: Ocean Reef stems from her years teaching in the ocean. She witnessed significant coral bleaching over a three year period while in the Florida Keys. Anita lost hope that this could be remedied, until the inception of M:OR. This is, hands down, the most meaningful and important work she has ever undertaken.